Custom tools for messy workflows / UK
Currently taking on 1-2 small builds this month
Stop doing 
the admin your tools should do.
I build small custom AI tools, automations, dashboards, and web apps for business owners and small teams still copying, chasing, sorting, and updating things by hand.
Built from real headaches
Real tools for real friction.
These are not concept pieces. Each one started with a specific annoying job, then became a focused product people could use without needing a manual beside them.
Fitness Tracking App
Built to replace the awkward mix of notes, screenshots, spreadsheets, and half-remembered training plans.
The result is one simple place to log sessions, follow the week, and see bodyweight progress without rebuilding the system every Monday.
World Cup Sweepstake App
A private sweepstake for 100+ players could have become a spreadsheet nightmare very quickly.
Instead, the app handles entries, teams, match results, points, rankings, and live standings so the game is easier to run and more fun to follow.
Rough notes
Clean script
A clearer opening hook.
Content Script Writer
Built for the moment when you have the idea, the notes, and the angle, but not a clean script.
The tool turns rough inputs into structured short-form scripts with clearer hooks, stronger points, and less blank-page staring.
No perfect brief needed
You do not need to know what to build yet.
Before anything gets built, we map the current workflow, find the slowest or most annoying step, and decide the smallest useful version. If a custom tool is not the right answer, I will tell you early.
Sam Jordan / BuilderAI + Web + Automation
Workflow first, tool second
Practical thinking.
Working tools.
I am not here to sell you AI magic or a giant platform you do not need. I build from the workflow backwards: what happens now, where time gets wasted, and what a useful first version should remove.
My sweet spot is small builds with clear jobs: tools that save time, organise the mess, connect the boring bits, and make the day-to-day work feel less clunky.
AI toolsWeb appsAutomationsAPI integrationsMVP prototypesInternal dashboards
The best tool is the one that quietly removes the job you were tired of doing.
Before you overthink it
The stuff people ask before reaching out.
Most good builds start as a slightly embarrassing sentence like, "I keep doing this manually and it is driving me mad."
What if I only have a rough idea?
That is usually the best place to start. Tell me what is annoying, what you are doing manually, and what you wish happened instead. I will help turn that into a clear first version.
Do I need to know the tech?
No. You need to understand the problem, not the stack. I will handle the technical choices and explain the trade-offs in plain English.
What can you build?
Small web apps, AI tools, internal dashboards, workflow automations, API integrations, and MVPs. The common thread is simple: it needs a clear job and a real person using it.
How does the process work?
We map the workflow, choose the smallest useful version, agree the scope, build in clear stages, and test it against the real job. You see progress early instead of waiting for a big reveal.
What if the idea is too complex?
Then we reduce it. Most complex ideas have a smaller first version hiding inside them. If it genuinely needs a bigger team or is not worth building yet, I will say that.
The easiest next step
Show me the workflow you are tired of doing manually.
Send the messy version. A voice-note-level explanation is enough: what you do now, where it breaks, and what would make the next week easier.
Get in touch