Software,
thoughtfully
built.
I’m Sam. I design and develop apps, business software and AI integrations. The big picture, the working product, and all the little details.
Explore the workA whole world.
Inside an app.
Money From the Inside Out started with a client’s prototype. I developed the React Native front end and the complete visual experience—from brand and illustrations to games, integrations and motion.
Read the project storyAn app with a world of its own.
The illustrated setting connects the experience. Purpose-built controls turn choosing a vision and building a weekly rhythm into something you can feel.
The details work together.
Type, colour, spacing and motion follow one shared system. Buttons, choices and progress controls carry it into the working app.
A visual identity of its own.
The app’s landscape, illustrations and colour palette were designed together. The brand kit gives the whole product a consistent voice.
Working details. A clearer next step.
People can explore a repayment plan and see the calculation change with their choices. These approved screens retain the client’s requested redactions.
Software for
the everyday.
Explore all projects Where is the
work getting stuck?
You don’t need a technical brief. You need a clear way from what you have to what you want to achieve.
An app or a prototypeIt looks promising. Making it work is the hard part.
A product people can actually use.
A prototype can show the idea without solving the details: how the screens connect, how it feels to use, or how it fits together as a product.
I bring the interface, brand, interactions and development together, then connect the services it needs. We agree the backend and release work up front, so you have a coherent product and a clear next step.
A better way of workingThe work is moving. Keeping track of it is another job.
Less chasing. A clearer view of the work.
Jobs sit in spreadsheets. Updates arrive in messages. Someone has to piece it all together before the team can see what needs doing next.
I map how your team works and build a shared place for the jobs, information and decisions that matter. Scheduling, tracking and communication fit your process, so people can spend less time chasing updates and more time getting the work done.
An AI integrationThe demo is impressive. The useful part is less clear.
AI with a useful job to do.
You can see the potential, but a separate chat window is not always the answer. The real challenge is connecting AI to the information and workflow your business already uses.
We start with a specific task, then I build the connections, interface and review controls around it. Your team gets a feature they can use in context, with clear ways to check the output and stay in control.
Tell me what
you have in mind.
You bring the idea or the problem. We’ll work out the right next step together.
Four short steps. Review your enquiry before opening an email draft.

One person.
The whole picture.
The product. The design. The details that make it work.
You work directly with me. I’m interested in what you’re trying to achieve, how people will use it, and the decisions that make the whole thing better.
I bring design and development into the same conversation, so what looks right also works right. And where AI can do a useful job inside the product, I build that in too.
A little more about meLet’s make
something work.
An idea, a prototype, or a process that needs a better way. Start there.

